COOKIE POLICY - فيرست كراي العربية للأبوة والأمومة
الرئيسية / COOKIE POLICY


Introduction (collectively “we” or “us” or “our“) is the sole owner of an analysis tool which enables us to perform analysis on serving the end user better. We interact with current and prospective clients and the general public via the website, available at: (“Website“) or service. This privacy policy (“Privacy Policy“) describes our practices of processing data from end user(s) to the Website once they register to receive our API, analytic data, insights and filtered dashboard tool (all, collectively the “Service“).

For more details regarding the terms and conditions of our Services and Website, please read our Terms of Use, available at:

Note that, this Privacy Policy is an integral part of the Terms of Use (collectively the “Agreement“).

We have included below information about which data is collected, how we process and use your data, but before we would like to explain the basis on which we do so:

  1. Where you sign up for any of our services, we process your personal data in order to perform our contract with you;

  2. If we have a legitimate interest in processing data, such as for direct marketing or online identifiers when you access our Website; or

  3. We will also process your personal data where you have provided us with consent to do so.

What Type of Information We Collect

Depending on your interaction with us (meaning, if you are just browsing our Website, or if you have registered to our Services and opened an account, etc.), we may collect two types of information you, as follows:

We collect two types of information about our Website Users: Personally Identifiable Information and Non-Personally Identifiable Information.

1. Personally Identifiable Information:

Personally Identifiable Information (PII) is information that identifies a specific End User. When you engage in certain activities on the Website, such as creating an account, availing service(s) from us, submitting content and/or posting content in discussion forums, filling out a survey, posting a review, requesting information about our services, applying for a job (collectively, “Identification Activities”), we may ask you to provide certain information about yourself. It is optional for you to engage in an Identification Activity. If you elect to engage in an Identification Activity, however, we may ask you to provide us with certain personal information about yourself, such as your first and last name, your photograph, mailing address (including PO Box code), email address, telephone number, date of birth, age and name of your kid(s). Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.

We use PII to provideservices to you, enhance the operation of the Website, improve our marketing and promotional efforts, analyze Website use, improve our service offerings, to personalize and improve your experience and to understand how our Users as a group use the services and resources provided on our Site. For example, if you send our customer service an email we may use your comments and feedback to tell others about our services and may post your comment in our marketing materials or on our Website. We may also use your PII to run a promotion, contest, survey, post on or other site feature and to send users information they agreed to receive about topics we think will be of interest to them. Further, we may use your email address to respond to your inquiries, questions, and/or other requests. If a user decides to opt-in to our mailing list, they will receive emails that may include our news, updates, related product or service information, etc. If at any time the user would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or user may contact us via our Website. In addition to this, your PII may be used to troubleshoot, resolve disputes, accomplish administrative tasks, contact you, enforce our agreements with you, including our Agreement, comply with applicable laws and cooperate with law enforcement agencies.

2. Non-Personally Identifiable Information:

Non-Personally Identifiable Information (NPII) is information that does not identify a specific end user. This type of information may include things like the Uniform Resource Locator (“URL”) of the website you visited before coming to our Website, the URL of the website you visit after leaving our Website, the type of browser you are using and your Internet Protocol (“IP”) address.

We use NPII to troubleshoot, administer the Website, analyze trends, gather demographic information, comply with applicable laws and cooperate with law enforcement agencies.

3. Release of Personally Identifiable Information

We will not sell, trade, rent or share your PII with other parties except as provided below: we may share your information with Authorized Third Party Service Providers or our Suppliers. We provide some of our Services and products through third parties. These Third Party Service Providers or Suppliers perform functions on our behalf, like sending out and distributing our administrative and promotional emails. We may share your PII with such Service Providers to send email, provide marketing assistance, provide search results and links, process credit card payments, operate the Website, troubleshoot, and provide customer service.

We may also disclose personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders or other legal process. We may disclose personal information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Agreement, respond to claims that an advertisement, posting or other content violates the rights of a third party, or protect the rights, property or personal safety of our users or the general public.

4. Release of Non-Personally Identifiable Information

We may disclose or share NPII with partners, affiliates and advertisers. We may share aggregated demographic information (which does not include any PII) with Third Party Advertisers or Third Party Advertising Companies.

We also use Third Party Service Providers to track and analyze NPII usage and volume statistical information from our users to administer our Website and constantly improve its quality. We may also publish this information for promotional purposes or as a representative audience for advertisers. Please note that this is not PII, only general summaries of the activities of our users. Such data is collected on our behalf, and is owned and used by us.

5. Updating Information

You will have the ability to access and edit the PII you provide us. You may change any of your PII by accessing your profile through your login and password. We would request you to promptly update your Personally Identifiable Information, if it changes.

You are not required by law to provide us with any information. You can always avoid from providing us certain Personally Identifiable Information; however, you acknowledge that it may prevent you from engaging in certain Services. For example, if you are a Business Partner, we will not be able to provide you with access to the Platform if you do not provide us with the information required through the registration process. In the event we combine PII with NPII, the combined information will be treated as PII for as long as it remains combined. 

Cookie Policy

A cookie (also known as an HTTP cookie, web cookie, or browser cookie) is a small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user’s previous activity. Cookies were designed to be a reliable mechanism for websites to remember useful information (such as items in a shopping cart) or to record the user’s browsing activity (including clicking particular buttons, logging in or recording which pages were visited by the user as far back as months or years ago).

Data Tracking:

1. Cookies

Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. The use of cookies is very common on the Internet and our Website’s use of cookies is similar to that of other reputable online companies. Cookies will be used to customize your experience with the Website. We use cookies to save your time while using the Website, help us identify who you are, and track and target user interests in order to provide a customized experience. Cookies also allow us to collect NPII from you, like which pages you visited and what links you clicked on. Use of this information helps us to create a more user- friendly experience for all visitors. In addition, we may use Third Party Advertising Companies to display advertisements on our Website. Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies. Please note that if you decline or delete these cookies, some parts of the Website may not work properly. Additionally, you may encounter “cookies” or other similar devices on certain pages of the Website that are placed by third parties. We do not control the use of cookies by third parties. You can adjust your browser to alert you when a Website is trying to send you cookies and also to block all cookies whilst visiting our Website. Through the use of cookies, we can track previous websites that our visitors and other users of the IP address have been to as well as the search terms entered by users. Cookies are used purely for the purpose of statistical analysis of traffic flows for the improvement of our Website and are never stored in a form in which individual users can be identified. Therefore, they are not used to collect PII about you. The statistical data collected as a result of cookies is not transferred to our third party partners in a form that discloses any of your personal details in connection with them.

2. Other Tracking Devices.

We may use other industry standard technologies like pixel tags and web beacons to track your use of our Website pages and promotions, or we may allow our Third Party Service Providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our Website, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a NPII notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on our Website as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our Affiliates and/or Marketing Partners for the same purposes.

3. Security of Information

We take appropriate precautions to protect the security of PII. We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Website. You can access your PII on our Website through your login and password. We recommend that you do not share your password with anyone. In addition, your PII resides on a secure server that only selected personnel and contractors have access to. Your PII may be transferred to, stored and processed in a jurisdiction which does not have adequate data protection laws and regulations. By using the Website and submitting your PII to us, you agree to this transfer, storing or processing.
We strives to ensure the security of your PII and to protect your PII against unauthorized access or unauthorized alteration, disclosure or destruction. We encrypt certain sensitive information using Secure Socket Layer (SSL) technology to ensure that your PII is safe as it is transmitted to us.

We shall adopt reasonable security practices and procedures as mandated under applicable laws for the protection of your information.

We may share your information with third parties under a Confidentiality Agreement which inter alia provides for that such third parties shall not disclose the information further unless such disclosure is for the purposes as set out in this Privacy Policy. However, we are not responsible for any breach of security or for any actions of any third parties that receive your PII. We are not liable for any loss or injury caused to you as a result of you providing your PII to third parties (including any third party websites, even if links to such third party websites are provided on the Website).

We release information when we believe release is appropriate to comply with the law; enforce or apply our Agreement. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing or otherwise disclosing PII from customers for commercial purposes in violation of the commitments set forth in this Privacy Policy.

However, no data transmission over the internet can be guaranteed to be completely secure. Accordingly, we cannot ensure or warrant the security of any information that you transmit to us, so you do so at your own risk.

4. Privacy Policies of Third Party Websites

This Privacy Policy only addresses the use and disclosure of information we collect from you. Other websites that may be accessible through this Website have their own privacy policies and data collection, use and disclosure practices. If you link to any such website, we urge you to review that website’s privacy policy. We are not responsible for the policies or practices of third parties.

5. Advertising

Ads appearing on our Website may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile NPII about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy does not cover the use of cookies by any advertisers.

6. Google Adsense

Some of the ads may be served by Google. Google’s use of the DART cookie enables it to serve ads to users based on their visit to our Website and other sites on the internet. DART uses NPII and does not track PII about you. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at

7. Miscellaneous Privacy Issues

Children. Minors under the age of 18 years and any person who is not capable of entering into a binding contract, shall not use the Website. We do not collect or maintain information from anyone known to be under the age of 18 years, unless such information has been lawfully provided by the parents or guardians of the children and no part of the Website is designed to attract anyone under the age of 18 or and any person who is not capable of entering into a binding contract. If you are under 18 years or are not capable of entering into a binding contract and still want to avail a service or otherwise use the Website, you may use the Website only with the involvement of a parent or guardian.

Public Areas. We may provide areas on our Website where you can publicly post information about yourself, can communicate with others or can review products. This information may be accessible by other consumers and companies and may appear on other websites or web searches, and therefore, this information could be read, collected, and used by others.

8. OPT-OUT of further usage of Personally Identifiable Information

If you are no longer interested in receiving e-mail announcements and other marketing information from us, or you want us to remove any PII that we have collected about you, please e-mail your request to __________________________.

9. OPT-OUT of Non- Personally Identifiable Information advertising

If you would like more information about this practice and to know your choices about not having this anonymous information used by our Third Party Service Provider, please click You can also read more about online marketing practices and the technologies that support them by visiting the Network Advertising Initiative’s website by clicking

How does the Website use cookies?

A visit to a page on the Website may generate the following types of cookies:

Anonymous analytics cookies

  • Every time a user visits the Website, software provided by another organization generates an ‘anonymous analytics cookie’.
  • These cookies can tell us whether or not you have visited the site before.
  • Your browser will tell us if you have these cookies and, if you don’t, we generate new ones.
  • This allows us to track how many individual users we have and how often they visit the site.

Unless you are signed in to the Website, we cannot use these cookies to identify individuals. We use them to gather statistics: for example, the number of visits to a page. If you are logged in, we will also know the details you gave to us for this, such as your username, email address, child age, Date of Birth, Due Date, etc. (For example, Google Analytics, Lotame, Matomo, etc.)

Registration cookies

When you register with the Website, we generate cookies that let us know whether you are signed in or not.

Our servers use these cookies to work out which account you are signed in with and whether you are allowed access to a particular service.

Advertising cookies

These cookies allow us to know whether or not you’ve seen an advert or a type of advert and for how long you have seen it.

We also use cookies to help us use targeted advertising.

Third party advertising cookies

Some of the advertisements you see on the Website are provided by other organizations. These organizations can use their own anonymous cookies to track how many people have seen a particular ad or to track how many people have seen it more than once.

The companies that generate these cookies have their own privacy policies, and we have no access to read or write these cookies. These organizations may use their cookies to anonymously target advertising to you on other websites, based on your visit to the Website. (For example, Google Ad-sense).

Other third party cookies

On some pages of our Website, other organisations may also set their own anonymous cookies. They do this to track the success of their application, or to customise the application for you. Because of how cookies work, our Website cannot access these cookies, nor can the other organization access the data in cookies we use on our Website.

For example, when you share an article using a social media sharing button (for example, Facebook) on the Website, the social network that has created the button will record that you have done this.

How do I turn cookies off?

It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website.

All modern browsers allow you to change your cookie settings. You can usually find these settings in the ‘options’ or ‘preferences’ menu of your browser. To understand these settings, the following links may be helpful, or you can use the ‘Help’ option in your browser for more details.

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari web and iOS

If you block the use of cookies, then this will limit the Service that we are able to provide to you and may affect your visitor/user experience.